RapStar Energy Looking For You…
Over the last decade, we have seen social media grow rapidly in importance. More than 3.4 billion people actively use social media – that’s 45% of the world’s population. Inevitably these people look up to influencers in social media to guide them with their decision making. RapStar Energy is looking for social media influencers of all kind.
Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic.There’s one type of influencer thats a perfect fit for our RapStar Energy brands: micro influencers, or those with between 10k – 75k followers. These influencers have enough experience to create high-quality, professional content, yet they’re still in a stage of growth that allows for maintaining a tight-knit and highly engaged community. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.
RapStar Energy LLC is seeking Social Media Influencers and Brand Ambassadors. Contact Us for details.
Micro-influencers are ordinary everyday people who have become known for their knowledge about some specialist niche. As such, they have usually gained a sizable social media following amongst devotees of that niche. Of course, it is not just the number of followers that indicates a level of influence; it is the relationship and interaction that a micro-influencer has with his or her followers.
Although views differ, you could consider micro-influencers as having between 1,000 and 40,000 followers on a single social platform.
A micro-influencer may not be aware of the existence of a company before that company tries to reach out to him or her. If that is the case, the company will have first to convince the influencer of its worth. Micro-influencers have built up specialist followings, and they will not want to harm their relationship with their fans if they are seen to promote a lemon.
This requirement for the relationship between micro-influencers and brands to align with target audiences means that influencers are often picky about with whom they work. Some micro-influencers are happy to promote a brand for free. Others will expect some form of payment. Regardless of the price, any influencer is unlikely to want involvement with an “inappropriate” brand for their audience.
The nature of influence is changing. Micro-influencers are becoming more common and more famous. Some have risen from virtual obscurity to being nearly as well known as traditional celebrities. This is particularly the case for Generation Z, who spend more time on the internet than watching television or going to sports or movies.
In all reality, micro-influencers are the influencers of the future. The internet has led to the fragmentation of the media into many small niche topics. Even if you are into something relatively obscure, you are likely to find a Facebook group or Pinterest board devoted to it. And it is in these niche groups and boards that micro-influencers establish themselves as genuine influencers.